Branding Yourself - Career Collection Spotlight

1) Thriving at 50+: The 7 Principles to Rebrand and Reinvent Yourself

Author

Formats:

Description

At age 50+, when many people confront the challenges of supporting families and saving enough for retirement, rebranding and career reinvention become more important than ever. Thriving at 50+ is branding authority Wendy Marx's guide on doing just that in a society that isn't always kind to older people.

Providing a framework for rebranding and reinvention, the book reveals how to find purpose and revitalize your career and life for your

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2) Shift: how to reinvent your business, your career, and your personal brand

Author

Arnell, Peter

Formats:

Book, eBook, Kindle

Description

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Little changes can make a big difference.

When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.

Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own...

3) Career rehab: rebuild your personal brand and rethink the way you work

Author

Tolver, Kanika

Description

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If you don't love what you do, then it's time to re-think your daily grind and renovate your career. It's time for Career Rehab. This book has the tools you need to go from the job you're in to the career-and the life-you want. In Career Rehab, professional career and life coach Kanika Tolver helps you strip away the fear and doubt holding you back from living your best life and get down to the "good bones" of your resume so you can build your dream...

4) Promote yourself: the new rules for career success

Author

Schawbel, Dan

Formats:

Book, Audiobook on CD

Description

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Drawing on proprietary research and countless interviews with the most dynamic professionals in business today, career guru and founder of Millennial Branding Dan Schawbel takes readers through his step-by-step process of creating unique personal brands and leveraging them to maximum advantage. By basing these brands on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what...

5) Confident digital content: master the fundamentals of online video, design, writing and social media to supercharge your career

Author

Waters, Adam

Series

Confident

Description

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"Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community...

6) The wisest one in the room: how you can benefit from social psychology's most powerful insights

Author

Gilovich, Thomas

Description

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"Two prominent social psychologists, specializing in the study of human behavior, provide insight into why we trust the people we do and how to use that knowledge in understanding and influencing people in our own lives,"--NoveList.

7) The most powerful you: 7 bravery-boosting paths to career bliss

Author

Caprino, Kathy

Description

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"Kathy Caprino guides women to take the reins in their careers by identifying and overcoming the 7 most damaging power gaps holding them back and accessing new levels of internal and external power to propel you forward to the success you want and deserve." -- From Amazon summary.

8) LinkedIn for dummies

Author

Elad, Joel

Series

For dummies

Description

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Brand yourself like a pro on LinkedIn LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully...