One Click: Jeff Bezos and the Rise of Amazon.com
(OverDrive MP3 Audiobook, OverDrive Listen)

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Published:
Blackstone Publishing 2011
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Available from OverDrive
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Description

An insightful look at how Amazon really works and how its founder and CEO makes it happen

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

More Details
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Street Date:
10/27/2011
Language:
English
ISBN:
9781481555166
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Citations
APA Citation (style guide)

Richard L. Brandt. (2011). One Click: Jeff Bezos and the Rise of Amazon.com. Unabridged Blackstone Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Richard L. Brandt. 2011. One Click: Jeff Bezos and the Rise of Amazon.com. Blackstone Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Richard L. Brandt, One Click: Jeff Bezos and the Rise of Amazon.com. Blackstone Publishing, 2011.

MLA Citation (style guide)

Richard L. Brandt. One Click: Jeff Bezos and the Rise of Amazon.com. Unabridged Blackstone Publishing, 2011.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
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Date Added:
Nov 09, 2015 15:57:26
Date Updated:
Aug 18, 2019 07:18:14
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Last Metadata Change:
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Last Grouped Work Modification Time:
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fullDescription

An insightful look at how Amazon really works and how its founder and CEO makes it happen

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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shortDescription

An insightful look at how Amazon really works and how its founder and CEO makes it happen

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.

Through numerous interviews with Amazon employees, competitors, and observers, ...

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