Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
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Publisher's Weekly Review
Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth-and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover (Reviews, Oct. 26). (Nov.) (c) Copyright PWxyz, LLC. All rights reserved
Library Journal Review
Penenberg (journalism, New York Univ.) explores the "viral expansion loop" phenomenon, which simply means that growth is self-perpetuating as "each new user begets more users." He divides the book into three sections covering viral businesses, marketing, and networks. First, he examines the history of viral organizations ranging from Tupperware and Ponzi schemes to early online adopters Mosaic and Netscape. In the section on viral marketing, he illustrates how entities like Hotmail successfully combine word-of-mouth with "word-of-mouse" strategies. The notion of viral synergy is discussed in the third section as Penenberg describes how companies build or stack upon one another (e.g., eBay and PayPal). Throughout, Penenberg provides insight into the entrepreneurial minds behind the most successful and most disastrous corporate viral attempts. Financial concerns as well as technical issues of scalability are realistically addressed. VERDICT Of use to those interested in starting or enhancing a business, this will also appeal to anyone curious about the legendary rise and rebirth of Silicon Valley.-Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Publishers Weekly Reviews
Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth—and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover (Reviews, Oct. 26). (Nov.)
[Page 58]. Copyright 2009 Reed Business Information.Reviews from GoodReads
Citations
Penenberg, A. L., & Allen, R. (2009). Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves (Unabridged). Tantor Media, Inc.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Penenberg, Adam L and Richard Allen. 2009. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves. Tantor Media, Inc.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Penenberg, Adam L and Richard Allen. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Tantor Media, Inc, 2009.
Harvard Citation (style guide)Penenberg, A. L. and Allen, R. (2009). Viral loop: from facebook to twitter, how today's smartest businesses grow themselves. Unabridged Tantor Media, Inc.
MLA Citation, 9th Edition (style guide)Penenberg, Adam L., and Richard Allen. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Unabridged, Tantor Media, Inc, 2009.
Copy Details
Collection | Owned | Available | Number of Holds |
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Libby | 1 | 1 | 0 |