Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
(Libby/OverDrive eAudiobook)

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Published
Tantor Media, Inc , 2009.
Status
Available from Libby/OverDrive

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Description

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"—to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg—who identified the phenomenon in a ground-breaking cover story for Fast Company—tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses—from the smallest start-ups to nonprofit organizations to the biggest multinational corporations—can use the paradigm-busting power of viral loops to enable their business through technology.

More Details

Format
eAudiobook
Edition
Unabridged
Street Date
10/27/2009
Language
English
ISBN
9781400193783

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Published Reviews

Publisher's Weekly Review

Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth-and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover (Reviews, Oct. 26). (Nov.) (c) Copyright PWxyz, LLC. All rights reserved

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Library Journal Review

Penenberg (journalism, New York Univ.) explores the "viral expansion loop" phenomenon, which simply means that growth is self-perpetuating as "each new user begets more users." He divides the book into three sections covering viral businesses, marketing, and networks. First, he examines the history of viral organizations ranging from Tupperware and Ponzi schemes to early online adopters Mosaic and Netscape. In the section on viral marketing, he illustrates how entities like Hotmail successfully combine word-of-mouth with "word-of-mouse" strategies. The notion of viral synergy is discussed in the third section as Penenberg describes how companies build or stack upon one another (e.g., eBay and PayPal). Throughout, Penenberg provides insight into the entrepreneurial minds behind the most successful and most disastrous corporate viral attempts. Financial concerns as well as technical issues of scalability are realistically addressed. VERDICT Of use to those interested in starting or enhancing a business, this will also appeal to anyone curious about the legendary rise and rebirth of Silicon Valley.-Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
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Publishers Weekly Reviews

Allen's powerful voice and thoughtful vocals are the perfect medium to relay Penenberg's pronouncements about how such Web 2.0 businesses as Facebook, YouTube, Twitter, and Flickr are reconfiguring marketing models and the road to wealth—and how the mechanisms driving the growth of user-driven technologies are nothing new (remember Tupperware parties?). It's a snappy, topical read made even more memorable by Allen's performance: his vocal range is wide, but he wisely scales back his intensity to command our attention with his sheer charisma. A Hyperion hardcover (Reviews, Oct. 26). (Nov.)

[Page 58]. Copyright 2009 Reed Business Information.

Copyright 2009 Reed Business Information.
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Citations

APA Citation, 7th Edition (style guide)

Penenberg, A. L., & Allen, R. (2009). Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves (Unabridged). Tantor Media, Inc.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Penenberg, Adam L and Richard Allen. 2009. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves. Tantor Media, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Penenberg, Adam L and Richard Allen. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Tantor Media, Inc, 2009.

Harvard Citation (style guide)

Penenberg, A. L. and Allen, R. (2009). Viral loop: from facebook to twitter, how today's smartest businesses grow themselves. Unabridged Tantor Media, Inc.

MLA Citation, 9th Edition (style guide)

Penenberg, Adam L., and Richard Allen. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Unabridged, Tantor Media, Inc, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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