It's Not about the Coffee: Leadership Principles from a Life at Starbucks
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Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
In It's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers ten fundamental leadership lessons we all need to practice as well as preach every day, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business and offering inspiring advice.
Howard Behar. (2007). It's Not about the Coffee: Leadership Principles from a Life at Starbucks. Unabridged Blackstone Publishing.
Chicago / Turabian - Author Date Citation (style guide)Howard Behar. 2007. It's Not About the Coffee: Leadership Principles From a Life At Starbucks. Blackstone Publishing.
Chicago / Turabian - Humanities Citation (style guide)Howard Behar, It's Not About the Coffee: Leadership Principles From a Life At Starbucks. Blackstone Publishing, 2007.
MLA Citation (style guide)Howard Behar. It's Not About the Coffee: Leadership Principles From a Life At Starbucks. Unabridged Blackstone Publishing, 2007.
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Howard Behar is the former president of Starbucks Coffee Company North America and Starbucks Coffee International. He joined Starbucks in 1989 as vice president of sales and operations and oversaw the retail business growth from 28 stores to more than 400 stores in six years.
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Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestsellers Onward: How Starbucks Fought for Its Life without Losing Its Soul and Pour Your Heart into It.
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In It's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers ten fundamental leadership lessons we all need to practice as well as preach every day, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business and offering inspiring advice.
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In It's Not about the Coffee, Behar outlines his simple yet effective approach to success: focus on people over profits. He offers ten fundamental leadership lessons we all need to practice as well as preach every day, including clarity of purpose, listening, truth telling, accountability, and persistence. Each chapter explores one of these principles, incorporating inside stories of turning points in the development of Starbucks' culture and business and offering inspiring advice.
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