The Pixar touch: the making of a company

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New York : Alfred A. Knopf, 2008.
Central Adult Nonfiction
384.8 PRICE
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Central Adult Nonfiction
384.8 PRICE
Sep 11, 2017
The roller-coaster rags-to-riches story behind the phenomenal success of Pixar Animation Studios: the first in-depth look at the company that forever changed the film industry and the “fraternity of geeks” who shaped it. The Pixar Touch is a story of technical innovation that revolutionized animation, transforming hand-drawn cel animation to computer-generated 3-D graphics. It’s a triumphant business story of a company that began with a dream, remained true to the ideals of its founders—antibureaucratic and artist driven—and ended up a multibillion-dollar success.We meet Pixar’s technical genius and founding CEO, Ed Catmull, who dreamed of becoming an animator, inspired by Disney’s Peter Pan and Pinocchio, realized he would never be good enough, and instead enrolled in the then new field of computer science at the University of Utah. It was Catmull who founded the computer graphics lab at the New York Institute of Technology and who wound up at Lucasfilm during the first Star Wars trilogy, running the computer graphics department, and found a patron in Steve Jobs, just ousted from Apple Computer, who bought Pixar for five million dollars. Catmull went on to win four Academy Awards for his technical feats and helped to create some of the key computer-generated imagery software that animators rely on today.Price also writes about John Lasseter, who catapulted himself from unemployed animator to one of the most powerful figures in American filmmaking; animation was the only thing he ever wanted to do (he was inspired by Disney’s The Sword in the Stone), and Price’s book shows how Lasseter transformed computer animation from a novelty into an art form. The author writes as well about Steve Jobs, as volatile a figure as a Shakespearean monarch . . .Based on interviews with dozens of insiders, The Pixar Touch examines the early wildcat years when computer animation was thought of as the lunatic fringe of the medium.We see the studio at work today; how its writers, directors, and animators make their astonishing, and astonishingly popular, films.The book also delves into Pixar’s corporate feuds: between Lasseter and his former champion, Jeffrey Katzenberg (A Bug’s Life vs. Antz), and between Jobs and Michael Eisner. And finally it explores Pixar’s complex relationship with the Walt Disney Company as it transformed itself from a Disney satellite into the $7.4 billion jewel in the Disney crown.
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Physical Desc:
308 pages, 16 unnumbered pages of plates : illustrations ; 24 cm.
0307265757, 9780307265753


Includes bibliographical references and index.
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APA Citation (style guide)

Price, D. A. (2008). The Pixar touch: the making of a company. New York: Alfred A. Knopf.

Chicago / Turabian - Author Date Citation (style guide)

Price, David A. 2008. The Pixar Touch: The Making of a Company. New York: Alfred A. Knopf.

Chicago / Turabian - Humanities Citation (style guide)

Price, David A, The Pixar Touch: The Making of a Company. New York: Alfred A. Knopf, 2008.

MLA Citation (style guide)

Price, David A. The Pixar Touch: The Making of a Company. New York: Alfred A. Knopf, 2008. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Last Sierra Extract TimeSep 28, 2019 02:33:48 AM
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