Advertising
(Book)

Book Cover
Average Rating
Published:
Detroit : Greenhaven Press, [2010].
Status:
Central Adult Nonfiction
659.1 ADVER
Copies
Location
Call Number
Status
Last Check-In
Central Adult Nonfiction
659.1 ADVER
Available
Feb 24, 2019
Description
"Each volume in the Opposing Viewpoints Series could serve as a model...not only providing access to a wide diversity of opinions, but also stimulating readers to do further research for group discussion and individual interest. Both shrill and moderate, the selections---by experts, policy makers, and concerned citizens---include complete articles and speeches, long book excerpts, and occasional cartoons and boxed quotations...all up to date and fully documented. The editing is intelligent and unobtrusive, organizing the material around substantive issues within the general debate. Brief introductions to each section and to each reading focus the questions raised and offer no slick answers." Booklist
More Details
Format:
Book
Physical Desc:
207 pages : illustrations ; 23 cm.
Language:
English
ISBN:
0737747528 (pbk.), 9780737747515 (hbk.), 9780737747522 (pbk.), 073774751X (hbk.)

Notes

Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)

Espejo, R. (2010). Advertising. Detroit: Greenhaven Press.

Chicago / Turabian - Author Date Citation (style guide)

Espejo, Roman, 1977-. 2010. Advertising. Detroit: Greenhaven Press.

Chicago / Turabian - Humanities Citation (style guide)

Espejo, Roman, 1977-, Advertising. Detroit: Greenhaven Press, 2010.

MLA Citation (style guide)

Espejo, Roman. Advertising. Detroit: Greenhaven Press, 2010. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
c5f89bdf-403d-2953-3580-60342fb39862
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Last File Modification Time Jul 02, 2019 04:52:49 AM
Last Grouped Work Modification Time Jul 02, 2019 04:48:56 AM

MARC Record

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5050 |a Advertising benefits consumers / Winston Fletcher -- Advertising is too pervasive / Lucas Conley -- Many advertisements are sexist / Portia -- Many allegedly sexist advertisements were created by women / Joy Parks -- Cause marketing is beneficial / Richard Westlund -- Cause marketing is not beneficial / Anne Kingston -- Advertising is harmful to children / Diane E. Levin -- The fears of advertising's effects on children are exaggerated / Karen Sternheimer -- Children are overexposed to alcohol advertising / David Jernigan -- Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin -- Political advertising is becoming increasingly negative / June Kronholz -- Negative political advertising is necessary / David Mark -- Candidates should be given free airtime / Marj Halperin -- Candidates should not be given free airtime / Bob Priddy -- Advertising is failing / Douglas Haddow -- The future of advertising is the internet / Alison Overholt -- Product placement is becoming more sophisticated / Brian Stelter -- Product placement is becoming too ubiquitous / Alicia Rebensdorf.
650 0 |a Advertising |x Social aspects |v Juvenile literature.
650 0 |a Advertising |x Moral and ethical aspects |v Juvenile literature.
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