One click : Jeff Bezos and the rise of Amazon.com
(Book)

Book Cover
Average Rating
Published:
New York : Portfolio/Penguin, [2011].
Status:
Cherrydale Biographies
B BEZOS J
Copies
Location
Call Number
Status
Last Check-In
Cherrydale Biographies
B BEZOS J
Available
Mar 23, 2019
Description

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:

  • Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales.
  • Why Amazon zealously guards some patents yet freely shares others.
  • Why Bezos called becoming profitable the "dumbest" thing they could do in 1997.
  • How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s.
  • Where the company is headed next.

    Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.

More Details
Format:
Book
Physical Desc:
214 pages ; 20.
Street Date:
1110.
Language:
English
ISBN:
9781591843757, 1591843758

Notes

Bibliography
Includes bibliographical references and index.
Description
"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. "--,Provided by publisher.
Also in This Series
More Like This
Other Editions and Formats
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)

Brandt, R. L. (2011). One click: Jeff Bezos and the rise of Amazon.com. New York: Portfolio/Penguin.

Chicago / Turabian - Author Date Citation (style guide)

Brandt, Richard L. 2011. One Click: Jeff Bezos and the Rise of Amazon.com. New York: Portfolio/Penguin.

Chicago / Turabian - Humanities Citation (style guide)

Brandt, Richard L, One Click: Jeff Bezos and the Rise of Amazon.com. New York: Portfolio/Penguin, 2011.

MLA Citation (style guide)

Brandt, Richard L. One Click: Jeff Bezos and the Rise of Amazon.com. New York: Portfolio/Penguin, 2011. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
f0e81db9-7364-7539-7749-748fa8b67b22
Go To Grouped Work
Last File Modification Time Aug 03, 2019 04:53:51 AM
Last Grouped Work Modification Time Aug 21, 2019 04:38:19 AM

MARC Record

LEADER03119nam a2200457 a 4500
001  2011019057
003DLC
00520110520105101.0
008110516t20112011nyu      b    001 0beng  
010 |a  2011019057
020 |a 9781591843757 |q cm
020 |a 1591843758
040 |a DLC |c DLC |d UtOrBLW
042 |a pcc
043 |a n-us---
08200 |a 381/.4500202854678 |a B |2 23
092 |a B BEZOS J
1001 |a Brandt, Richard L. |0 http://id.loc.gov/authorities/names/n2002115475.
24510 |a One click : |b Jeff Bezos and the rise of Amazon.com / |c Richard L. Brandt.
263 |a 1110.
264 1 |a New York : |b Portfolio/Penguin, |c [2011]
264 4 |c ©2011.
300 |a 214 pages ; |c 20.
336 |a text |b txt |2 rdacontent.
337 |a unmediated |b n |2 rdamedia.
338 |a volume |b nc |2 rdacarrier.
520 |a "An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. "-- |c Provided by publisher.
504 |a Includes bibliographical references and index.
60010 |a Bezos, Jeffrey. |0 http://id.loc.gov/authorities/names/n99280137.
650 0 |a Booksellers and bookselling |z United States |v Biography.
650 0 |a Businessmen |z United States |v Biography. |0 http://id.loc.gov/authorities/subjects/sh2007101819.
61020 |a Amazon.com (Firm) |x History.
650 0 |a Internet bookstores |z United States |x History.
650 0 |a Electronic commerce |z United States |x History.
907 |a .b13699064 |b 03-24-19 |c 10-15-11
998 |a (3)can |a han |a oan |a san |b 08-02-18 |c m |d a |e - |f eng |g nyu |h 0
903 |a OCLC Holdings Updated 20111103
905 |a MARS
989 |g 1 |i 202037158123 |j 0 |k  - - |l canb |o p |p $25.95 |q - |r - |s w |t 1 |e  - - |d 12-31-2015 12:01 |h 10-18-2012 16:21 |u 15 |v 8 |w 0 |x 0 |y .i16877044 |z 10-21-11
989 |g 1 |i 202099584511 |j 0 |k  - - |l hanb |o - |p $25.95 |q - |r - |s - |t 1 |e  - - |d 03-23-2019 11:54 |h 02-17-2019 16:27 |u 18 |v 18 |w 0 |x 3 |y .i18266319 |z 04-29-13
989 |g 1 |i 202037157492 |j 0 |k  - - |l oanb |o n |p $25.95 |q - |r - |s w |t 1 |e  - - |d 08-02-2019 11:04 |h 07-31-2019 11:11 |u 33 |v 20 |w 1 |x 5 |y .i16877056 |z 10-21-11