One click : [Jeff Bezos and the rise of Amazon.com]
(Audiobook on CD)

Book Cover
Average Rating
Contributors:
Published:
[Ashland, Or.] : Blackstone Audio, [2011].
Status:
Copies
Location
Call Number
Status
Last Check-In
Aurora Hills Audiovisual
CD B BEZOS J
In Transit
Description
An insightful look at how Amazon really works and how its founder and CEO makes it happenAmazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
More Details
Format:
Audiobook on CD
Edition:
Unabridged.
Physical Desc:
5 audio discs (5 1/2 hr.) : digital ; 4 3/4 in.
Language:
English
ISBN:
9781455126736
UPC:
9781455126736

Notes

General Note
Subtitle from container.
Participants/Performers
Read by Neil Shah.
Description
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts.
System Details
Compact discs.
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Citations
APA Citation (style guide)

Brandt, R. L., & Shah, N. (2011). One click: [Jeff Bezos and the rise of Amazon.com]. Unabridged. [Ashland, Or.]: Blackstone Audio.

Chicago / Turabian - Author Date Citation (style guide)

Brandt, Richard L and Neil Shah. 2011. One Click: [Jeff Bezos and the Rise of Amazon.com]. [Ashland, Or.]: Blackstone Audio.

Chicago / Turabian - Humanities Citation (style guide)

Brandt, Richard L and Neil Shah, One Click: [Jeff Bezos and the Rise of Amazon.com]. [Ashland, Or.]: Blackstone Audio, 2011.

MLA Citation (style guide)

Brandt, Richard L., and Neil Shah. One Click: [Jeff Bezos and the Rise of Amazon.com]. Unabridged. [Ashland, Or.]: Blackstone Audio, 2011.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
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Last File Modification Time May 21, 2019 04:50:11 AM
Last Grouped Work Modification Time May 21, 2019 04:49:03 AM

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