Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
(Book)
Author
Published
[New York] : McGraw-Hill Education, [2013].
Status
Central - Adult Nonfiction
658.812 PAHAR
1 available
658.812 PAHAR
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Central - Adult Nonfiction | 658.812 PAHAR | Available |
Description
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More Details
Published
[New York] : McGraw-Hill Education, [2013].
Format
Book
Physical Desc
xv, 283 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 263-268), Internet addresses and index.
Description
Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
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Citations
APA Citation, 7th Edition (style guide)
Paharia, R. (2013). Loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement . McGraw-Hill Education.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Paharia, Rajat. 2013. Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement. McGraw-Hill Education.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Paharia, Rajat. Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement McGraw-Hill Education, 2013.
MLA Citation, 9th Edition (style guide)Paharia, Rajat. Loyalty 3.0: How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement McGraw-Hill Education, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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