The brain sell : when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop
(Book)

Book Cover
Average Rating
Author
Lewis, David, 1942-
Published
London : Nicholas Brealey Publishing, 2013.
Status
Available
Central - Adult Nonfiction
658.8342 LEWIS
1 available

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LocationCall NumberStatus
Central - Adult Nonfiction658.8342 LEWISAvailable

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Published
London : Nicholas Brealey Publishing, 2013.
Format
Book
Physical Desc
298 pages : illustrations ; 23 cm
Language
English

Notes

Bibliography
Includes bibliographical references (pages 273-289) and index.
Description
Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

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Citations

APA Citation, 7th Edition (style guide)

Lewis, D. (2013). The brain sell: when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop . Nicholas Brealey Publishing.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Lewis, David, 1942-. 2013. The Brain Sell: When Science Meets Shopping : How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions and Stimulating Us to Shop. Nicholas Brealey Publishing.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Lewis, David, 1942-. The Brain Sell: When Science Meets Shopping : How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions and Stimulating Us to Shop Nicholas Brealey Publishing, 2013.

MLA Citation, 9th Edition (style guide)

Lewis, David. The Brain Sell: When Science Meets Shopping : How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions and Stimulating Us to Shop Nicholas Brealey Publishing, 2013.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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