The glitter plan : how we started Juicy Couture for $200 and turned it into a global brand
(Book)

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Published
New York, New York : Gotham Books, [2014?].
Status
Central - Adult Nonfiction
381.4568 SKAIS
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Central - Adult Nonfiction381.4568 SKAISAvailable

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Published
New York, New York : Gotham Books, [2014?].
Format
Book
Physical Desc
viii, 240 pages : illustrations ; 22 cm
Language
English

Notes

Description
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics-sending Madonna a tracksuit with her nickname, Madge, embroidered on it-and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned-like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.

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Citations

APA Citation, 7th Edition (style guide)

Skaist-Levy, P., Nash-Taylor, G., & Moore, B. (2014). The glitter plan: how we started Juicy Couture for $200 and turned it into a global brand . Gotham Books.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Skaist-Levy, Pamela, Gela, Nash-Taylor and Booth, Moore. 2014. The Glitter Plan: How We Started Juicy Couture for $200 and Turned It Into a Global Brand. New York, New York: Gotham Books.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Skaist-Levy, Pamela, Gela, Nash-Taylor and Booth, Moore. The Glitter Plan: How We Started Juicy Couture for $200 and Turned It Into a Global Brand New York, New York: Gotham Books, 2014.

Harvard Citation (style guide)

Skaist-Levy, P., Nash-Taylor, G. and Moore, B. (2014). The glitter plan: how we started juicy couture for $200 and turned it into a global brand. New York, New York: Gotham Books.

MLA Citation, 9th Edition (style guide)

Skaist-Levy, Pamela,, Gela Nash-Taylor, and Booth Moore. The Glitter Plan: How We Started Juicy Couture for $200 and Turned It Into a Global Brand Gotham Books, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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