The 20 Ps of marketing : a complete guide to marketing strategy
(Book)
Author
Published
London ; Kogan Page, 2014.
Status
Central - Adult Nonfiction
658.802 PEARS
1 available
658.802 PEARS
1 available
Copies
Location | Call Number | Status |
---|---|---|
Central - Adult Nonfiction | 658.802 PEARS | Available |
Description
Loading Description...
More Details
Published
London ; Kogan Page, 2014.
Format
Book
Physical Desc
xx, 316 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 301-302) and index.
Description
"Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterised by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethical issues. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Hagen Daz and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing"--,Provided by publisher.
Subjects
LC Subjects
Also in this Series
Checking series information...
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Pearson, D. (2014). The 20 Ps of marketing: a complete guide to marketing strategy . Kogan Page.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Pearson, David, 1950-. 2014. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy. Kogan Page.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Pearson, David, 1950-. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy Kogan Page, 2014.
MLA Citation, 9th Edition (style guide)Pearson, David. The 20 Ps of Marketing: A Complete Guide to Marketing Strategy Kogan Page, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.