Shortcut : how analogies reveal connections, spark innovation, and sell our greatest ideas
(Book)

Book Cover
Average Rating
Published
New York, New York : Gotham Books, ©2014.
Status
Central - Adult Nonfiction  1 available
808.06665 POLLA

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LocationCall NumberStatus
Central - Adult Nonfiction808.06665 POLLAAvailable

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More Details

Format
Book
Physical Desc
xiv, 238 pages ; 22 cm
Language
English
ISBN
9781592408498, 1592408494

Notes

Bibliography
Includes bibliographical references (pages 213-230) and index.
Description
"A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges."--,Provided by publisher.

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Citations

APA Citation (style guide)

Pollack, J. (2014). Shortcut: how analogies reveal connections, spark innovation, and sell our greatest ideas . Gotham Books.

Chicago / Turabian - Author Date Citation (style guide)

Pollack, John. 2014. Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas. New York, New York: Gotham Books.

Chicago / Turabian - Humanities Citation (style guide)

Pollack, John. Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas New York, New York: Gotham Books, 2014.

MLA Citation (style guide)

Pollack, John. Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas Gotham Books, 2014.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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