How ideas spread
(Audiobook on CD)
|Central - Adult Audiobooks||CD 658.834 BERGE||Available|
Audiobook on CD
7 audio discs (approximately 6 hr.) : digital ; 4 3/4 in.
Lectures by Jonah Berger, professor at The Wharton School, University of Pennsylvania.
Taught by Jonah Berger--a best-selling author, expert in social dynamics, and Associate Professor of Marketing at the Wharton School of the University of Pennsylvania--this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last. Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field of interest.
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APA Citation, 7th Edition (style guide)
Berger, J. (2014). How ideas spread . Teaching Co..Chicago / Turabian - Author Date Citation, 17th Edition (style guide)
Berger, Jonah. 2014. How Ideas Spread. Chantilly, VA: Teaching Co.Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)
Berger, Jonah. How Ideas Spread Chantilly, VA: Teaching Co, 2014.MLA Citation, 9th Edition (style guide)
Berger, Jonah. How Ideas Spread Teaching Co., 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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