Show me, don't tell me : visualizing communication strategy
(Book)
Copies
Location | Call Number | Status | Due Date |
---|---|---|---|
Cherrydale - Adult Nonfiction | 658.45 HOLST | Checked Out | May 1, 2024 |
Description
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More Details
Published
Cincinnati, Ohio : How Books, [2015].
Format
Book
Physical Desc
220 pages ; 18 cm
Language
English
Notes
Description
A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers.
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Citations
APA Citation, 7th Edition (style guide)
Holston, D. (2015). Show me, don't tell me: visualizing communication strategy (First edition.). How Books.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Holston, Dave. 2015. Show Me, Don't Tell Me: Visualizing Communication Strategy. How Books.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Holston, Dave. Show Me, Don't Tell Me: Visualizing Communication Strategy How Books, 2015.
MLA Citation, 9th Edition (style guide)Holston, Dave. Show Me, Don't Tell Me: Visualizing Communication Strategy First edition., How Books, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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