Small data : the tiny clues that uncover huge trends
(Book)
Author
Published
New York City : St. Martin's Press, c2016.
Status
Central - Recently Returned
658.8342 LINDS
1 available
658.8342 LINDS
1 available
Aurora Hills - Adult Nonfiction
658.8342 LINDS
1 available
658.8342 LINDS
1 available
Copies
Location | Call Number | Status | Due Date |
---|---|---|---|
Central - Recently Returned | 658.8342 LINDS | Available | |
Aurora Hills - Adult Nonfiction | 658.8342 LINDS | Available | |
Shirlington - Adult Nonfiction | 658.8342 LINDS | Long Overdue (Lost) | September 21, 2020 |
Description
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More Details
Published
New York City : St. Martin's Press, c2016.
Format
Book
Physical Desc
x, 245 pages : illustrations ; 25 cm
Street Date
1602
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Lindström, M. (2016). Small data: the tiny clues that uncover huge trends (First edition.). St. Martin's Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lindström, Martin, 1970-. 2016. Small Data: The Tiny Clues That Uncover Huge Trends. St. Martin's Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lindström, Martin, 1970-. Small Data: The Tiny Clues That Uncover Huge Trends St. Martin's Press, 2016.
MLA Citation, 9th Edition (style guide)Lindström, Martin. Small Data: The Tiny Clues That Uncover Huge Trends First edition., St. Martin's Press, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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