Hug your haters : how to embrace complaints and keep your customers
(Book)
Author
Published
New York, New York : Portfolio/PENGUIN, [2016].
Status
Central - Adult Nonfiction
658.812 BAER
1 available
658.812 BAER
1 available
Copies
Location | Call Number | Status |
---|---|---|
Central - Adult Nonfiction | 658.812 BAER | Available |
Description
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More Details
Published
New York, New York : Portfolio/PENGUIN, [2016].
Format
Book
Physical Desc
xiii, 219 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"Hug Your Haters How to Embrace Complaints and Keep Your Customers Jay Baer Based on proprietary research and more than 70 exclusive interviews, New York Times bestselling author Jay Baer offers a new playbook for handling unhappy customers. Hug Your Haters provides the recipe for a mobile, social, right-now world where complaints are faster and louder than ever. Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal. In fact, there are two vastly different categories of haters: Offstage Haters and Onstage Haters. Baer also includes The Hatrix, a detailed examination of the differences between Offstage and Onstage haters. The book reveals: how, where and why people complain (by demographic and by channel) how and when consumers expect a response to their complaints the advocacy impact of answering (or ignoring) a hater differences in complaint type and expectations by industry"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Baer, J. (2016). Hug your haters: how to embrace complaints and keep your customers . Portfolio/PENGUIN.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Baer, Jay, 1969-. 2016. Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Portfolio/PENGUIN.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Baer, Jay, 1969-. Hug Your Haters: How to Embrace Complaints and Keep Your Customers Portfolio/PENGUIN, 2016.
MLA Citation, 9th Edition (style guide)Baer, Jay. Hug Your Haters: How to Embrace Complaints and Keep Your Customers Portfolio/PENGUIN, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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