Barbie developer : Ruth Handler
(Book)

Includes bibliographical references and index.

"In this engaging biography, readers will learn about the developer of the Barbie doll, Ruth Handler. Follow the story of Handler's early work with her husband Elliott making and selling plastic products, their collaboration with Harold Matson to form Mattel, Handler's inspiration for a new kind of doll, and the company's introduction of Barbie in 1959. Readers will follow Barbie's evolution through the ensuing decades as Handler continuously reinvented Barbie to appeal to new generations. Learn how Barbies are made, who came up with the name, the role of the Mickey Mouse Club in Barbie's success, and about other Mattel products. Handler's family and her retirement as president from Mattel and her subsequent work for cancer survivors with her new company Nearly Me is also covered." -- Publisher's website.