Competing against luck : the story of innovation and customer choice
(Book)

Book Cover
Average Rating
Contributors
Published
New York, NY : HarperBusiness, an imprint of HarperCollinsPublishers, [2016].
Status
Aurora Hills - Adult Nonfiction  1 available
658.4063 CHRIS
Columbia Pike - Adult Nonfiction  1 available
658.4063 CHRIS

Copies

LocationCall NumberStatusDue Date
Aurora Hills - Adult Nonfiction658.4063 CHRISAvailable
Central - Adult Nonfiction658.4063 CHRISChecked OutSeptember 22, 2021
Columbia Pike - Adult Nonfiction658.4063 CHRISAvailable

Description

Loading Description...

More Details

Format
Book
Edition
First edition.
Physical Desc
xix, 262 pages ; 24 cm
Language
English
ISBN
9780062435613, 0062435612

Notes

General Note
Includes index.
Description
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Description
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes--it's about predicting new ones. Christensen, Hall, Dillon, and Duncan contend that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down the authors' provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world--and, most importantly, how not to squander the insights it provides.

Also in this Series

Checking series information...

More Like This

Loading more titles like this title...

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation (style guide)

Christensen, C. M., Hall, T., Dillon, K. (., & Duncan, D. S. (2016). Competing against luck: the story of innovation and customer choice (First edition.). HarperBusiness, an imprint of HarperCollinsPublishers.

Chicago / Turabian - Author Date Citation (style guide)

Clayton M. Christensen et al.. 2016. Competing against Luck: The Story of Innovation and Customer Choice. New York, NY: HarperBusiness, an imprint of HarperCollinsPublishers.

Chicago / Turabian - Humanities Citation (style guide)

Clayton M. Christensen et al.. Competing against Luck: The Story of Innovation and Customer Choice New York, NY: HarperBusiness, an imprint of HarperCollinsPublishers, 2016.

MLA Citation (style guide)

Christensen, Clayton M., Taddy Hall, Karen (Editor) Dillon, and David S. Duncan. Competing against Luck: The Story of Innovation and Customer Choice First edition., HarperBusiness, an imprint of HarperCollinsPublishers, 2016.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

Staff View

Loading Staff View.