The content trap : a strategist's guide to digital change
(Book)

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Published
New York : Random House, [2016].
Status
Central - Adult Nonfiction
302.2302 ANAND
2 available

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LocationCall NumberStatus
Central - Adult Nonfiction302.2302 ANANDAvailable
Central - Adult Nonfiction302.2302 ANANDAvailable

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Published
New York : Random House, [2016].
Format
Book
Physical Desc
xxxii, 423 pages : illustrations ; 25 cm
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
"How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are we to understand these and other media organizations, their fates, and their markets? Combining insightful analysis with an accessible, humorous tone, Harvard Business School Professor Bharat Anand juxtaposes the media strategies of The New Yorker and Britney Spears (they're more alike than you think) and uses analogies like the success of "My Big Fat Greek Wedding" and Chuck E. Cheese's in-house currency to illustrate broader points about Amazon's dominance and the rise of Netflix. A revolutionary and much-needed analysis, this book presents a way for media companies to survive and thrive amidst industry-wide upheaval. Indeed, as Anand reveals, media evolution is not always a celebration of "free", "media democratization", or entrepreneurship. Rather, the story unfolding in media markets across the world remains one centered around familiar ideas in business - of power, pricing, and strategy"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Anand, B. N. (2016). The content trap: a strategist's guide to digital change (First edition.). Random House.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Anand, Bharat Narendra, 1966-. 2016. The Content Trap: A Strategist's Guide to Digital Change. Random House.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Anand, Bharat Narendra, 1966-. The Content Trap: A Strategist's Guide to Digital Change Random House, 2016.

MLA Citation, 9th Edition (style guide)

Anand, Bharat Narendra. The Content Trap: A Strategist's Guide to Digital Change First edition., Random House, 2016.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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