Strategic copywriting : how to create effective advertising
(Book)
Author
Published
Lanham : Rowman & Littlefield, [2016].
Status
Central - Adult Nonfiction
659.132 APPLE 2016 2nd ed.
1 available
659.132 APPLE 2016 2nd ed.
1 available
Copies
Location | Call Number | Status | Due Date |
---|---|---|---|
Central - Adult Nonfiction | 659.132 APPLE 2016 2nd ed. | Long Overdue (Lost) | September 16, 2020 |
Central - Adult Nonfiction | 659.132 APPLE 2016 2nd ed. | Available |
Description
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More Details
Published
Lanham : Rowman & Littlefield, [2016].
Format
Book
Physical Desc
xxii, 286 pages : illustrations ; 26 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising - whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms - are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works-or not-and why.
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Citations
APA Citation, 7th Edition (style guide)
Applegate, E. (2016). Strategic copywriting: how to create effective advertising (Second edition.). Rowman & Littlefield.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Applegate, Edd. 2016. Strategic Copywriting: How to Create Effective Advertising. Rowman & Littlefield.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Applegate, Edd. Strategic Copywriting: How to Create Effective Advertising Rowman & Littlefield, 2016.
MLA Citation, 9th Edition (style guide)Applegate, Edd. Strategic Copywriting: How to Create Effective Advertising Second edition., Rowman & Littlefield, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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