Nunca te pares : autobiografía del fundador de Nike
(Book)

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Contributors
Published
Nueva York : Vintage Español, una división de Penguin Random House LLC, 2017.
Status
Cherrydale - Adult World Languages
SPA B KNIGHT P
1 available

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Cherrydale - Adult World LanguagesSPA B KNIGHT PAvailable

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Published
Nueva York : Vintage Español, una división de Penguin Random House LLC, 2017.
Format
Book
Physical Desc
430 pages ; 21 cm
Language
Spanish

Notes

General Note
Translation of: Shoe dog : a memoir by the creator of Nike.
Description
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
Description
"Phil Knight nos habla por primera vez de la auténtica historia que hay detrás de Nike, la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo"--Cover.
Language
Text in Spanish.Texto en español.

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Citations

APA Citation, 7th Edition (style guide)

Knight, P. H., Valle, E. d., & Ramos Mena, F. J. (2017). Nunca te pares: autobiografía del fundador de Nike (Primera edición Vintage Español.). Vintage Español, una división de Penguin Random House LLC.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Knight, Philip H., 1938-, Efrén del, Valle and Francisco José, Ramos Mena. 2017. Nunca Te Pares: Autobiografía Del Fundador De Nike. Vintage Español, una división de Penguin Random House LLC.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Knight, Philip H., 1938-, Efrén del, Valle and Francisco José, Ramos Mena. Nunca Te Pares: Autobiografía Del Fundador De Nike Vintage Español, una división de Penguin Random House LLC, 2017.

MLA Citation, 9th Edition (style guide)

Knight, Philip H., Efrén del Valle, and Francisco José Ramos Mena. Nunca Te Pares: Autobiografía Del Fundador De Nike Primera edición Vintage Español., Vintage Español, una división de Penguin Random House LLC, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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