The art of selling movies
(Book)
Author
Published
Pittsburgh, Pennsylvania : GoodKnight Books, an imprint of Paladin Communications, [2017].
Status
Westover - Adult Nonfiction
791.43097 MCELW
1 available
791.43097 MCELW
1 available
Copies
Location | Call Number | Status |
---|---|---|
Westover - Adult Nonfiction | 791.43097 MCELW | Available |
Description
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More Details
Published
Pittsburgh, Pennsylvania : GoodKnight Books, an imprint of Paladin Communications, [2017].
Format
Book
Physical Desc
xv, 286 pages : illustrations ; 29 cm
Language
English
Notes
General Note
Includes index.
Description
The Art of Selling Movies is a "first-ever look at 60 years of newspaper advertising for motion pictures great and not-so-great. The idea for walk-in and drive-in theatres alike was to motivate patrons to leave their homes, part with precious income, and spend time in the dark, and theatre owners used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1930s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking a way in."--Book jacket.
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Citations
APA Citation, 7th Edition (style guide)
McElwee, J. (2017). The art of selling movies (First Edition.). GoodKnight Books, an imprint of Paladin Communications.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)McElwee, John. 2017. The Art of Selling Movies. GoodKnight Books, an imprint of Paladin Communications.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)McElwee, John. The Art of Selling Movies GoodKnight Books, an imprint of Paladin Communications, 2017.
MLA Citation, 9th Edition (style guide)McElwee, John. The Art of Selling Movies First Edition., GoodKnight Books, an imprint of Paladin Communications, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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