Behavioural economics : a very short introduction
(Book)
Author
Published
Oxford, United Kingdom : Oxford University Press, 2017.
Status
Central - Adult Nonfiction
330 BADDE
1 available
330 BADDE
1 available
Copies
Location | Call Number | Status |
---|---|---|
Central - Adult Nonfiction | 330 BADDE | Available |
Description
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Published
Oxford, United Kingdom : Oxford University Press, 2017.
Format
Book
Physical Desc
xviii, 148 pages : illustrations ; 18 cm.
Language
English
Notes
Bibliography
Includes bibliographical references (pages 127-137) and index.
Description
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. 00This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions.
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Citations
APA Citation, 7th Edition (style guide)
Baddeley, M. (2017). Behavioural economics: a very short introduction (First edition.). Oxford University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Baddeley, Michelle, 1965-. 2017. Behavioural Economics: A Very Short Introduction. Oxford University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Baddeley, Michelle, 1965-. Behavioural Economics: A Very Short Introduction Oxford University Press, 2017.
MLA Citation, 9th Edition (style guide)Baddeley, Michelle. Behavioural Economics: A Very Short Introduction First edition., Oxford University Press, 2017.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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