Garden variety : The American tomato from corporate to heirloom
(Book)

Book Cover
Average Rating
Published
New York : Columbia University Press, 2017.
Status
Central - Adult Nonfiction
635.642 HOENI
1 available

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Central - Adult Nonfiction635.642 HOENIAvailable

Description

Chopped in salads, scooped up in salsa, slathered on pizza and pasta, squeezed onto burgers and fries, and filling aisles with roma, cherry, beefsteak, on-the-vine, and heirloom: where would American food, fast and slow, high and low, be without the tomato? The tomato represents the best and worst of American cuisine: though the plastic-looking corporate tomato is the hallmark of industrial agriculture, the tomato’s history also encompasses farmers’ markets and home gardens. Garden Variety illuminates American culinary culture from 1800 to the present, challenging a simple story of mass-produced homogeneity and demonstrating the persistence of diverse food cultures throughout modern America.John Hoenig explores the path by which, over the last two centuries, the tomato went from a rare seasonal crop to America’s favorite vegetable. He pays particular attention to the noncorporate tomato. During the twentieth century, as food production, processing, and distribution became increasingly centralized, the tomato remained king of the vegetable garden and, in recent years, has become the centerpiece of alternative food cultures. Reading seed catalogs, menus, and cookbooks, and following the efforts of cooks and housewives to find new ways to prepare and preserve tomatoes, Hoenig challenges the extent to which branding, advertising, and marketing dominated twentieth-century American life. He emphasizes the importance of tomatoes to numerous immigrant groups and their influence on the development of American food cultures. Garden Variety highlights the limits on corporations’ ability to shape what we eat, inviting us to rethink the history of our foodways and to take the opportunity to expand the palate of American cuisine.

More Details

Format
Book
Physical Desc
x, 270 pages ; 24 cm
Language
English
ISBN
9780231179089, 0231179081

Notes

Bibliography
Includes bibliographical references and index.
Description
Chopped in salads, scooped up in salsa, slathered on pizza and pasta, squeezed onto burgers and fries, and filling aisles with roma, cherry, beefsteak, on-the-vine, and heirloom: where would American food, fast and slow, high and low, be without the tomato? The tomato represents the best and worst of American cuisine: though the plastic-looking corporate tomato is the hallmark of industrial agriculture, the tomato's history also encompasses farmers' markets and home gardens. Garden Variety illuminates American culinary culture from 1800 to the present, challenging a simple story of mass-produced homogeneity and demonstrating the persistence of diverse food cultures throughout modern America. John Hoenig explores the path by which, over the last two centuries, the tomato went from a rare seasonal crop to America's favorite vegetable. He pays particular attention to the noncorporate tomato. During the twentieth century, as food production, processing, and distribution became increasingly centralized, the tomato remained king of the vegetable garden and, in recent years, has become the centerpiece of alternative food cultures. Reading seed catalogs, menus, and cookbooks, and following the efforts of cooks and housewives to find new ways to prepare and preserve tomatoes, Hoenig challenges the extent to which branding, advertising, and marketing dominated twentieth-century American life. He emphasizes the importance of tomatoes to numerous immigrant groups and their influence on the development of American food cultures. Garden Variety highlights the limits on corporations' ability to shape what we eat, inviting us to rethink the history of our foodways and to take the opportunity to expand the palate of American cuisine. --Jacket.

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Published Reviews

Choice Review

Judging by the title, one might assume that this book is narrowly focused on the botany of the tomato, or the present day return of old varieties to home gardens and farmers markets. Although these topics are covered, the thesis is far broader. The text spans Colonial days--when tomatoes were a part of North American subsistence gardens--to large-scale cultivation, to becoming a favorite in victory gardens and the modern movement of home gardens and farmers markets. Along the way, Hoenig (history, Pennsylvania State Univ.) explores the rise of the canning industry, discussing the technology and health issues involved. He also examines how the advent of mechanized harvest brought about changes in the fruits themselves. Food historians will discover interesting details regarding the development of preservation methods that allowed a movement away from root vegetables to soft fruits, such as the tomato, and the changing human demographics that led to expanded cuisines among Americans. The text is well documented and draws from sources across the period covered; it includes fascinating illustrations of inventions related to canning and harvest technologies. Summing Up: Recommended. All readers. --Donald H. Pfister, Harvard University

Copyright American Library Association, used with permission.
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Library Journal Review

Hoenig (history, Pennsylvania State Univ.) traces the history of the tomato from its popularization in the 19th century to its establishment as one of the most well-liked vegetables in American cuisine. Native to South America, the tomato made its way to Europe by the 16th century, although it was initially considered to be poisonous. But by the mid-19th century, the tomato was an important part of the American diet. Owing to its seasonality and perishability, its widespread adoption was no small feat. Farmers and cooks found ways to extend the growing season and preserve tomatoes for later consumption. Industrialization allowed for the rise of the canning industry, and the rise of the modern corporation produced companies such as Heinz and Campbell, which centralized production and created a number of processed tomato products. Verdict Heavily researched, this work provides a lengthy bibliography of sources. The scholarly tone and thorough coverage will appeal mainly to students of history and agriculture.-Melissa Stoeger, Deerfield P.L., IL © Copyright 2017. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
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LJ Express Reviews

Hoenig (history, Pennsylvania State Univ.) traces the history of the tomato from its popularization in the 19th century to its establishment as one of the most well-liked vegetables in American cuisine. Native to South America, the tomato made its way to Europe by the 16th century, although it was initially considered to be poisonous. But by the mid-19th century, the tomato was an important part of the American diet. Owing to its seasonality and perishability, its widespread adoption was no small feat. Farmers and cooks found ways to extend the growing season and preserve tomatoes for later consumption. Industrialization allowed for the rise of the canning industry, and the rise of the modern corporation produced companies such as Heinz and Campbell, which centralized production and created a number of processed tomato products. Verdict Heavily researched, this work provides a lengthy bibliography of sources. The scholarly tone and thorough coverage will appeal mainly to students of history and agriculture.—Melissa Stoeger, Deerfield P.L., IL (c) Copyright 2017. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Copyright 2017. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
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Citations

APA Citation, 7th Edition (style guide)

Hoenig, J. (2017). Garden variety: The American tomato from corporate to heirloom . Columbia University Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Hoenig, John. 2017. Garden Variety: The American Tomato From Corporate to Heirloom. New York: Columbia University Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Hoenig, John. Garden Variety: The American Tomato From Corporate to Heirloom New York: Columbia University Press, 2017.

Harvard Citation (style guide)

Hoenig, J. (2017). Garden variety: the american tomato from corporate to heirloom. New York: Columbia University Press.

MLA Citation, 9th Edition (style guide)

Hoenig, John. Garden Variety: The American Tomato From Corporate to Heirloom Columbia University Press, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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