Redefining global strategy : crossing borders in a world where differences still matter
(Book)

Book Cover
Average Rating
Published
Boston, Massachusetts : Harvard Business Review Press, [2018].
Status
Central - Adult Nonfiction  1 available
658.049 GHEMA

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LocationCall NumberStatus
Central - Adult Nonfiction658.049 GHEMAAvailable

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More Details

Format
Book
Physical Desc
xv, 260 pages : illustrations ; 24 cm
Street Date
1805
Language
English
ISBN
9781633696068, 1633696065

Notes

General Note
"With a new introduction."
Bibliography
Includes bibliographical references and index.
Description
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Introduction. Most economic activity--including direct investment, tourism, and communication--happens locally, not internationally. In this "semi-globalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how--by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention; tracking the implications of particular border-crossing moves for your company's ability to create value; and creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences--as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.--,Provided by publisher.

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Citations

APA Citation (style guide)

Ghemawat, P. (2018). Redefining global strategy: crossing borders in a world where differences still matter . Harvard Business Review Press.

Chicago / Turabian - Author Date Citation (style guide)

Ghemawat, Pankaj. 2018. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Boston, Massachusetts: Harvard Business Review Press.

Chicago / Turabian - Humanities Citation (style guide)

Ghemawat, Pankaj. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter Boston, Massachusetts: Harvard Business Review Press, 2018.

MLA Citation (style guide)

Ghemawat, Pankaj. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter Harvard Business Review Press, 2018.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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