Unleash different : achieving business success through disability
(Book)
Author
Published
Toronto : ECW Press, [2018].
Status
Central - Adult Nonfiction
650.1 DONOV
1 available
650.1 DONOV
1 available
Copies
Location | Call Number | Status |
---|---|---|
Central - Adult Nonfiction | 650.1 DONOV | Available |
Description
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More Details
Published
Toronto : ECW Press, [2018].
Format
Book
Physical Desc
262 pages ; 24 cm
Language
English
Notes
Description
"If you discovered a new market comprising 53% of the world's population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing "nice to do" with "return on investment" allows market forces to take over and the world's leading brands to do what they do best: serve a market segment--in this case, the disability market. Business managers will come to understand how taking a charity-oriented approach to people with disabilities has failed, what action is required to capitalize on the world's biggest emerging market, and how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for "crippled children" to manage 6 billion dollars for one of Wall Street's leading firms. He makes it easy to relate to the business goal of serving disability--because he has actually done it"--Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Donovan, R. (2018). Unleash different: achieving business success through disability . ECW Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Donovan, Rich, 1975-. 2018. Unleash Different: Achieving Business Success Through Disability. ECW Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Donovan, Rich, 1975-. Unleash Different: Achieving Business Success Through Disability ECW Press, 2018.
MLA Citation, 9th Edition (style guide)Donovan, Rich. Unleash Different: Achieving Business Success Through Disability ECW Press, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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