Power and persuasion in media and advertising
(Book)

Book Cover
Average Rating
Author
Down, Susan Brophy,
Published
New York : Crabtree Publishing Company, [2018].
Status
Available
Central - Kids Nonfiction
J 659.1 DOWN
1 available

Copies

LocationCall NumberStatus
Central - Kids NonfictionJ 659.1 DOWNAvailable

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Published
New York : Crabtree Publishing Company, [2018].
Format
Book
Physical Desc
48 pages : color illustrations ; 24 cm.
Language
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Go ahead, buy it. You know you want it. How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.

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Citations

APA Citation, 7th Edition (style guide)

Down, S. B. (2018). Power and persuasion in media and advertising . Crabtree Publishing Company.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Down, Susan Brophy. 2018. Power and Persuasion in Media and Advertising. Crabtree Publishing Company.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Down, Susan Brophy. Power and Persuasion in Media and Advertising Crabtree Publishing Company, 2018.

MLA Citation, 9th Edition (style guide)

Down, Susan Brophy. Power and Persuasion in Media and Advertising Crabtree Publishing Company, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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