Power and persuasion in media and advertising
(Book)

Book Cover
Average Rating
Published
New York : Crabtree Publishing Company, [2018].
Status
Central - Kids Nonfiction  1 available
J 659.1 DOWN

Copies

LocationCall NumberStatus
Central - Kids NonfictionJ 659.1 DOWNAvailable

Description

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More Details

Format
Book
Physical Desc
48 pages : color illustrations ; 24 cm.
Language
English
ISBN
9780778745440, 0778745449, 9780778745488, 0778745481

Notes

Bibliography
Includes bibliographical references and index.
Description
Go ahead, buy it. You know you want it. How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.

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Citations

APA Citation (style guide)

Down, S. B. (2018). Power and persuasion in media and advertising . Crabtree Publishing Company.

Chicago / Turabian - Author Date Citation (style guide)

Down, Susan Brophy. 2018. Power and Persuasion in Media and Advertising. New York: Crabtree Publishing Company.

Chicago / Turabian - Humanities Citation (style guide)

Down, Susan Brophy. Power and Persuasion in Media and Advertising New York: Crabtree Publishing Company, 2018.

MLA Citation (style guide)

Down, Susan Brophy. Power and Persuasion in Media and Advertising Crabtree Publishing Company, 2018.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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