Start at the end : how to build products that change behavior
(Book)
Author
Published
[New York] : Portfolio/Penguin, [2019].
Status
Aurora Hills - Adult Nonfiction
658.5752 WALLA
1 available
658.5752 WALLA
1 available
Copies
Location | Call Number | Status |
---|---|---|
Aurora Hills - Adult Nonfiction | 658.5752 WALLA | Available |
Description
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More Details
Published
[New York] : Portfolio/Penguin, [2019].
Format
Book
Physical Desc
xxviii, 228 pages ; 22 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages [219]-222) and index.
Description
"Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live." --Amazon.com.
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Citations
APA Citation, 7th Edition (style guide)
Wallaert, M. (2019). Start at the end: how to build products that change behavior . Portfolio/Penguin.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Wallaert, Matt. 2019. Start At the End: How to Build Products That Change Behavior. Portfolio/Penguin.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Wallaert, Matt. Start At the End: How to Build Products That Change Behavior Portfolio/Penguin, 2019.
MLA Citation, 9th Edition (style guide)Wallaert, Matt. Start At the End: How to Build Products That Change Behavior Portfolio/Penguin, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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