New kings of the world : dispatches from Bollywood, Dizi, and K-Pop
(Book)

Includes bibliographical references.

A vast cultural movement is emerging from outside the Western world. Truly global in its range and allure, it is the biggest challenge yet to Hollywood, McDonald's, blue jeans, and other aspects of American mass-produced popular culture. This is a book about the new arbiters of mass culture -India's Bollywood films, Turkey's soap operas, or dizi, and South Korea's pop music. Carefully packaging not always secular modernity, combined with traditional values, in urbanized settings, they have created a new global pop culture that strikes a deeper chord than the American version, especially with the many millions who are only just arriving in the modern world and still negotiating its overwhelming changes. -- from Amazon.