Aesthetic intelligence : how to boost it and use it in business and beyond
(Book)

Book Cover
Average Rating
Published
New York : HarperBusiness, an imprint of HarperColllinsPublishers, [2019].
Status
2 copies, 1 person is on the wait list.
Central - Adult Nonfiction
658.5038 BROWN

Copies

LocationCall NumberStatusDue Date
Central - Adult Nonfiction658.5038 BROWNAvailable
Shirlington - Adult New Nonfiction658.5038 BROWNChecked OutSeptember 24, 2021

Description

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More Details

Format
Book
Edition
First edition.
Physical Desc
xvii, 264 pages ; 24 cm
Language
English
ISBN
9780062883308, 0062883305

Notes

Bibliography
Includes bibliographical references (pages 225-250) and index.
Description
"Luxury brand guru and chairman of LVMH Moett Hennessy Louis Vuitton, Pauline Brown brings her 25 years of experience to this cutting-edge book about the aesthetic value of a company's product or service"--,Provided by publisher.
Description
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences. -- from Amazon.

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Citations

APA Citation (style guide)

Brown, P. (2019). Aesthetic intelligence: how to boost it and use it in business and beyond (First edition.). HarperBusiness, an imprint of HarperColllinsPublishers.

Chicago / Turabian - Author Date Citation (style guide)

Brown, Pauline, 1966-. 2019. Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond. New York: HarperBusiness, an imprint of HarperColllinsPublishers.

Chicago / Turabian - Humanities Citation (style guide)

Brown, Pauline, 1966-. Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond New York: HarperBusiness, an imprint of HarperColllinsPublishers, 2019.

MLA Citation (style guide)

Brown, Pauline. Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond First edition., HarperBusiness, an imprint of HarperColllinsPublishers, 2019.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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