How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals
(Book)
Author
Published
London ; Kogan Page Limited, 2019.
Status
Cherrydale - Adult Nonfiction
658.802 WESTW
1 available
658.802 WESTW
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Cherrydale - Adult Nonfiction | 658.802 WESTW | Available |
Description
Loading Description...
More Details
Published
London ; Kogan Page Limited, 2019.
Format
Book
Physical Desc
ix, 177 pages : illustrations ; 23 cm.
Language
English
Notes
Description
"How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.
Subjects
LC Subjects
Also in this Series
Checking series information...
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Westwood, J. (2019). How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals (Sixth edition.). Kogan Page Limited.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Westwood, John, 1947-. 2019. How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals. Kogan Page Limited.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Westwood, John, 1947-. How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals Kogan Page Limited, 2019.
MLA Citation, 9th Edition (style guide)Westwood, John. How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals Sixth edition., Kogan Page Limited, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.