The innovation stack : building an unbeatable business one crazy idea at a time
(Book)

Publisher location found on publisher website.

Includes bibliographical references and index.

"In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept the customer's credit card. Frustrated by this problem common to small-business owners, McKelvey decided to fix it. With no relevant experience, he and friend Jack Dorsey (cofounder of Twitter) launched Square, a start-up that would empower small merchants to accept credit card payments on their mobile phones. The key to their success? A business model McKelvey calls the Innovation Stack: a cascade of interlocking solutions that creates a massive advantage. Blending dramatic and funny stories of Square's early days with fascinating examples of other world-changing companies, McKelvey reveals a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time. "--,Provided by publisher.