Never lose a customer again : turn any sale into lifelong loyalty in 100 days
(Book)
Author
Published
New York : Portfolio/Penguin, [2018].
Status
Columbia Pike - Adult Nonfiction
658.812 COLEM
1 available
658.812 COLEM
1 available
Copies
Location | Call Number | Status |
---|---|---|
Columbia Pike - Adult Nonfiction | 658.812 COLEM | Available |
Description
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More Details
Published
New York : Portfolio/Penguin, [2018].
Format
Book
Physical Desc
x, 353 pages : ilustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 339-343) and index.
Description
"In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship."--,Amazon.com.
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Citations
APA Citation, 7th Edition (style guide)
Coleman, J. (2018). Never lose a customer again: turn any sale into lifelong loyalty in 100 days . Portfolio/Penguin.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Coleman, Joey. 2018. Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days. Portfolio/Penguin.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Coleman, Joey. Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days Portfolio/Penguin, 2018.
MLA Citation, 9th Edition (style guide)Coleman, Joey. Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days Portfolio/Penguin, 2018.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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