Demagogue for president : the rhetorical genius of Donald Trump
(Book)
Author
Published
College Station : Texas A&M University Press, [2020].
Status
Cherrydale - Adult Nonfiction
973.933 MERCI
1 available
973.933 MERCI
1 available
Copies
Location | Call Number | Status |
---|---|---|
Cherrydale - Adult Nonfiction | 973.933 MERCI | Available |
Description
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More Details
Published
College Station : Texas A&M University Press, [2020].
Format
Book
Physical Desc
xiv, 338 pages ; 25 cm
Language
English
Notes
Bibliography
Includes bibliographical references (pages 223-327) and index.
Description
Historic levels of polarization, a disaffected and frustrated electorate, and widespread distrust of government, the news media, and traditional political leadership set the stage in 2016 for an unexpected, unlikely, and unprecedented presidential contest. Donald Trump’s campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. As Demagogue for President shows, Trump’s campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions—“a leader who makes use of popular prejudices and false claims and promises in order to gain power” or “a leader championing the cause of the common people in ancient times” (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate. It was an effective tactic. Mercieca analyzes rhetorical strategies such as argument ad hominem, argument ad baculum, argument ad populum, reification, paralipsis, and more to reveal a campaign that was morally repugnant to some but to others a brilliant appeal to American exceptionalism. By all accounts, it fundamentally changed the discourse of the American public sphere. --from Amazon.
Subjects
LC Subjects
Communication in politics -- United States -- History -- 21st century.
Personality and politics -- United States -- History -- 21st century.
Populism -- United States -- History -- 21st century.
Rhetoric -- Political aspects -- United States -- History -- 21st century.
Trump, Donald, -- 1946- -- Language.
United States -- Politics and government -- 2017-2021.
Personality and politics -- United States -- History -- 21st century.
Populism -- United States -- History -- 21st century.
Rhetoric -- Political aspects -- United States -- History -- 21st century.
Trump, Donald, -- 1946- -- Language.
United States -- Politics and government -- 2017-2021.
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Citations
APA Citation, 7th Edition (style guide)
Mercieca, J. R. (2020). Demagogue for president: the rhetorical genius of Donald Trump (First edition.). Texas A&M University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Mercieca, Jennifer R.. 2020. Demagogue for President: The Rhetorical Genius of Donald Trump. Texas A&M University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Mercieca, Jennifer R.. Demagogue for President: The Rhetorical Genius of Donald Trump Texas A&M University Press, 2020.
MLA Citation, 9th Edition (style guide)Mercieca, Jennifer R.. Demagogue for President: The Rhetorical Genius of Donald Trump First edition., Texas A&M University Press, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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