Rethinking competitive advantage : new rules for the digital age

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New York : Currency, [2021].
Central - Adult Nonfiction
658.4062 CHARA
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Central - Adult Nonfiction658.4062 CHARAAvailable


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New York : Currency, [2021].
Physical Desc
xvii, 202 pages ; 22 cm


Includes bibliographical references (pages 189-192) and index.
The old ways of creating competitive advantage for your business—such as building moats to ward off competitors—have become dangerous. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value. A handful of traditional companies, including Fidelity Investments, Walmart, and B2W, have adopted these new approaches to reinvigorate their businesses. Most, however, are stalled—and the clock is running out.Filled with stories that peek behind the curtain of digital behemoths as well as traditional companies that have transformed their organizations, Rethinking Competitive Advantage offers concrete advice and methods to help you conceive of new market spaces and moneymaking models. Competing against digital giants might seem daunting, if not impossible. The necessary computing power is within any company’s reach. By borrowing from these digital winners’ playbooks, traditional companies and upstarts alike can gain an upper hand. Whether you’re in the C-suite or brainstorming the next big idea from your garage, Rethinking Competitive Advantage is the ultimate guide to creating competitive advantage today --from Amazon.

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APA Citation, 7th Edition (style guide)

Charan, R., & Willigan, G. (2021). Rethinking competitive advantage: new rules for the digital age (First edition.). Currency.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Charan, Ram and Geri, Willigan. 2021. Rethinking Competitive Advantage: New Rules for the Digital Age. New York: Currency.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Charan, Ram and Geri, Willigan. Rethinking Competitive Advantage: New Rules for the Digital Age New York: Currency, 2021.

MLA Citation, 9th Edition (style guide)

Charan, Ram,, and Geri Willigan. Rethinking Competitive Advantage: New Rules for the Digital Age First edition., Currency, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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