From hang time to prime time : business, entertainment, and the birth of the modern-day NBA
(Book)

Book Cover
Average Rating
Published
New York : Atria Books, 2020.
Status

Copies

LocationCall NumberStatusDue Date
Central - Adult New Nonfiction796.323 CROATChecked OutOctober 4, 2021

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Format
Book
Edition
First Atria Books hardcover edition.
Physical Desc
xii, 370 pages, 16 unnumbered pages of plates : illustrations (some color) ; 23 cm
Language
English
ISBN
9781982103958, 1982103957

Notes

Bibliography
Includes bibliographical references and index.
Description
Explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Croatto takes us behind the scenes to the meetings that led to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents including Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.

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Citations

APA Citation (style guide)

Croatto, P. (2020). From hang time to prime time: business, entertainment, and the birth of the modern-day NBA (First Atria Books hardcover edition.). Atria Books.

Chicago / Turabian - Author Date Citation (style guide)

Croatto, Pete. 2020. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA. New York: Atria Books.

Chicago / Turabian - Humanities Citation (style guide)

Croatto, Pete. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA New York: Atria Books, 2020.

MLA Citation (style guide)

Croatto, Pete. From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA First Atria Books hardcover edition., Atria Books, 2020.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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