If then : how the Simulmatics Corporation invented the future
(Large Type)
Author
Published
Waterville, Maine : Thorndike Press, a part of Gale, a Cengage Company, [2021].
Status
Westover - Adult Large Type
LT 303.4834 LEPOR
1 available
LT 303.4834 LEPOR
1 available
Copies
Location | Call Number | Status |
---|---|---|
Westover - Adult Large Type | LT 303.4834 LEPOR | Available |
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Published
Waterville, Maine : Thorndike Press, a part of Gale, a Cengage Company, [2021].
Format
Large Type
Physical Desc
717 pages (large print) : illustrations ; 23 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller, These Truths. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Lepore, J. (2021). If then: how the Simulmatics Corporation invented the future (Large print edition.). Thorndike Press, a part of Gale, a Cengage Company.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Lepore, Jill, 1966-. 2021. If Then: How the Simulmatics Corporation Invented the Future. Thorndike Press, a part of Gale, a Cengage Company.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Lepore, Jill, 1966-. If Then: How the Simulmatics Corporation Invented the Future Thorndike Press, a part of Gale, a Cengage Company, 2021.
MLA Citation, 9th Edition (style guide)Lepore, Jill. If Then: How the Simulmatics Corporation Invented the Future Large print edition., Thorndike Press, a part of Gale, a Cengage Company, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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