Good business : the talk, fight, win way to change the world
(Book)
Author
Contributors
Published
Baltimore, Maryland : Johns Hopkins University Press, ©2021.
Status
Central - Adult Nonfiction
658.8 NOVEL
1 available
658.8 NOVEL
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Central - Adult Nonfiction | 658.8 NOVEL | Available |
Description
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More Details
Published
Baltimore, Maryland : Johns Hopkins University Press, ©2021.
Format
Book
Physical Desc
xv, 368 pages ; 25 cm
Language
English
UPC
40030367599, 40030364755
Notes
General Note
Includes index.
Description
"The author was on his way to becoming a leader in the cutthroat business world when he became disillusioned with the goals of the huge companies he worked for. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that resulted in a new idea: social marketing. This idea, which he pioneered, takes marketing tactics long used by big businesses and applies them to social change. He explains how a business can do well and do good at the same time"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Novelli, W. D., Clifton, J., & Jenkins, J. A. (2021). Good business: the talk, fight, win way to change the world . Johns Hopkins University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Novelli, William D., Jim, Clifton and Jo Ann, Jenkins. 2021. Good Business: The Talk, Fight, Win Way to Change the World. Johns Hopkins University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Novelli, William D., Jim, Clifton and Jo Ann, Jenkins. Good Business: The Talk, Fight, Win Way to Change the World Johns Hopkins University Press, 2021.
MLA Citation, 9th Edition (style guide)Novelli, William D.,, Jim Clifton, and Jo Ann Jenkins. Good Business: The Talk, Fight, Win Way to Change the World Johns Hopkins University Press, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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