Marketing mess to brand success : 30 challenges to transform your organization's brand (and your own)
(Book)

Includes bibliographical references.

In Scott Miller's newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains.

In Scott Miller's newest Mess to Success guide, the Franklin Covey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. Every success story begins with a journey. Featuring thirty chapters with lessons such as "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you're starting a new company, you are a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter. Avoid marketing messes and square up to successes. Each chapter inside Marketing Mess to Brand Success features real life lessons that teaches you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you will ensure career relevance and company-wide gains. -- Provided by publisher.