Becoming Trader Joe : how I did business my way and still beat the big guys
(Book)

Book Cover
Average Rating
Contributors
Published
Nashville : HarperCollins Leadership, 2021.
Status
4 copies, 22 people are on the wait list.

Copies

LocationCall NumberStatusDue Date
Central - Adult New Nonfiction381.456413 COULOClaims ReturnedJanuary 4, 2022
Central - Adult New Nonfiction381.456413 COULOIn Processing
Central - Adult New Nonfiction381.456413 COULOOn Order
Central - Adult New Nonfiction381.456413 COULOOn Order

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Format
Book
Physical Desc
xxiv, 264 pages : illustrations (chiefly color) ; 22 cm
Language
English
ISBN
9781400225439, 1400225434

Notes

Description
Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. --from Amazon.

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Citations

APA Citation (style guide)

Coulombe, J., & Civalleri, P. (2021). Becoming Trader Joe: how I did business my way and still beat the big guys . HarperCollins Leadership.

Chicago / Turabian - Author Date Citation (style guide)

Coulombe, Joe, 1930-2020 and Patty, Civalleri. 2021. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys. Nashville: HarperCollins Leadership.

Chicago / Turabian - Humanities Citation (style guide)

Coulombe, Joe, 1930-2020 and Patty, Civalleri. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Nashville: HarperCollins Leadership, 2021.

MLA Citation (style guide)

Coulombe, Joe, and Patty Civalleri. Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys HarperCollins Leadership, 2021.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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