The story edge : how leaders harness the power of stories to win in business
(Book)

Includes bibliographical references (pages 207-216) and index.

Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall--author of Stories That Stick--has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership. From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation.