A century of Olympic game posters
(Book)

Includes bibliographical references (pages 140-141) and index.

For the modern Olympic Games, posters have been a prime means of visual communication since the early twentieth century. With their broad popular appeal and ability to relay messages through eye-catching and memorable imagery, they are effective both as announcements and as metaphors, whetting our appetite and shaping our expectations of the Games that are to come. They offer Olympic venues an opportunity to project to an international audience images that advertise, identify and define the event, and favourably influence how the venues themselves are perceived.