The king of Madison Avenue : David Ogilvy and the making of modern advertising
(Book)
Author
Published
New York : Palgrave Macmillan, 2009.
Status
Aurora Hills - Adult Biography
B OGILVY D
1 available
B OGILVY D
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Aurora Hills - Adult Biography | B OGILVY D | Available |
Description
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More Details
Published
New York : Palgrave Macmillan, 2009.
Format
Book
Physical Desc
xiv, 282 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
Street Date
0901
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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Citations
APA Citation, 7th Edition (style guide)
Roman, K. (2009). The king of Madison Avenue: David Ogilvy and the making of modern advertising . Palgrave Macmillan.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Roman, Kenneth. 2009. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. Palgrave Macmillan.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Roman, Kenneth. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Palgrave Macmillan, 2009.
MLA Citation, 9th Edition (style guide)Roman, Kenneth. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Palgrave Macmillan, 2009.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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