The perfect fruit : good breeding, bad seeds, and the hunt for the elusive pluot
(Book)

Book Cover
Average Rating
Published
New York : Bloomsbury USA, 2009.
Status
Central - Adult Nonfiction
634.22 BRANT
1 available

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LocationCall NumberStatus
Central - Adult Nonfiction634.22 BRANTAvailable

Description

The creation story of the "perfect fruit," delving into the world of the demanding farmers, brilliant obsessives, and food fanatics who create the fruits we love. Is it possible to create the perfect piece of fruit—a fruit that cannot be improved upon? Since the dawn of agriculture, people have been obsessively tinkering to develop fruits that are hardier, prettier, and better tasting. Today, consumers have sophisticated palates and unparalleled access to the best fruits from around the world, and many of them believe that in California's San Joaquin Valley, a fruit breeder may have developed the perfect fruit: a sweet, juicy, luscious plum-apricot hybrid known as a pluot. In The Perfect Fruit, Chip Brantley goes in search of what it takes to trick nature into producing gustatory greatness—and to bring it to a market near you. The story begins with Floyd Zaiger, a humble and wily octogenarian who is arguably the greatest fruit breeder in the world. From there, it stretches both back and forward: back through a long line of visionaries, fruit smugglers, and mad geniuses, many of whom have been driven to dazzling extremes in the pursuit of exotic flavors; and forward through the ranks of farmers, scientists, and salesmen who make it their life's work to coax deliciousness out of stubborn and unpredictable plants. The result is part biography, part cultural history, and part horticultural inquest—a meditation on the surprising power of food to change the way we live.

More Details

Format
Book
Edition
First U.S. edition.
Physical Desc
227 pages ; 22 cm
Language
English
ISBN
1596913819 , 9781596913813

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Published Reviews

Publisher's Weekly Review

After a conversion experience at the Los Angeles farmers' market where he first tasted the sweet, succulent plum-apricot hybrid known as a pluot, freelance food writer Brantley embarked on this tasty exploration of the stone-fruit industry. In his telling, it is that rare acre of American agriculture that still has room for independents, like legendary fruit breeder Fred Zaiger, whose epic labors-he waits years to learn whether a new hybrid will be edible or growable-sparked an industry shift toward fruit that actually tastes good. Brantley delves into the complicated, sometimes cut-throat world of the San Joaquin Valley's family fruit growers and marketers, squeezed by rising costs and ever more powerful and demanding retailers, always angling for the "Summer Passionate" consumer segment of lifestyle epicureans. In his chronicle of the 2007 growing season, their livelihoods hang on the unpredictable whims of nature and marketplace; perfect weather yields a delicious crop, yet the fickle Summer Passionates refuse to buy. The light-handed tome is more of a snack than a banquet, but Brantley's engaging mixture of agronomy, reportage and food porn-"When I bit into it, it felt almost liquid, like plum jelly"-goes down easy. (Aug.) (c) Copyright PWxyz, LLC. All rights reserved

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Publishers Weekly Reviews

After a conversion experience at the Los Angeles farmers' market where he first tasted the sweet, succulent plum-apricot hybrid known as a pluot, freelance food writer Brantley embarked on this tasty exploration of the stone-fruit industry. In his telling, it is that rare acre of American agriculture that still has room for independents, like legendary fruit breeder Fred Zaiger, whose epic labors—he waits years to learn whether a new hybrid will be edible or growable—sparked an industry shift toward fruit that actually tastes good. Brantley delves into the complicated, sometimes cut-throat world of the San Joaquin Valley's family fruit growers and marketers, squeezed by rising costs and ever more powerful and demanding retailers, always angling for the "Summer Passionate" consumer segment of lifestyle epicureans. In his chronicle of the 2007 growing season, their livelihoods hang on the unpredictable whims of nature and marketplace; perfect weather yields a delicious crop, yet the fickle Summer Passionates refuse to buy. The light-handed tome is more of a snack than a banquet, but Brantley's engaging mixture of agronomy, reportage and food porn—"When I bit into it, it felt almost liquid, like plum jelly"—goes down easy. (Aug.)

[Page 43]. Copyright 2009 Reed Business Information.

Copyright 2009 Reed Business Information.
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Citations

APA Citation, 7th Edition (style guide)

Brantley, C. (2009). The perfect fruit: good breeding, bad seeds, and the hunt for the elusive pluot (First U.S. edition.). Bloomsbury USA.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Brantley, Chip. 2009. The Perfect Fruit: Good Breeding, Bad Seeds, and the Hunt for the Elusive Pluot. New York: Bloomsbury USA.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Brantley, Chip. The Perfect Fruit: Good Breeding, Bad Seeds, and the Hunt for the Elusive Pluot New York: Bloomsbury USA, 2009.

Harvard Citation (style guide)

Brantley, C. (2009). The perfect fruit: good breeding, bad seeds, and the hunt for the elusive pluot. First U.S. edn. New York: Bloomsbury USA.

MLA Citation, 9th Edition (style guide)

Brantley, Chip. The Perfect Fruit: Good Breeding, Bad Seeds, and the Hunt for the Elusive Pluot First U.S. edition., Bloomsbury USA, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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