One click : Jeff Bezos and the rise of

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New York : Portfolio/Penguin, [2011].
Columbia Pike - Adult Biography
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Columbia Pike - Adult BiographyB BEZOS JAvailable


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New York : Portfolio/Penguin, [2011].
Physical Desc
214 pages ; 20 cm
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Includes bibliographical references and index.
"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new market opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution. "--,Provided by publisher.

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APA Citation, 7th Edition (style guide)

Brandt, R. L. (2011). One click: Jeff Bezos and the rise of . Portfolio/Penguin.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Brandt, Richard L. 2011. One Click: Jeff Bezos and the Rise of Portfolio/Penguin.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Brandt, Richard L. One Click: Jeff Bezos and the Rise of Portfolio/Penguin, 2011.

MLA Citation, 9th Edition (style guide)

Brandt, Richard L. One Click: Jeff Bezos and the Rise of Portfolio/Penguin, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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