Return on influence : the revolutionary power of Klout, social scoring, and influence marketing
(Book)
Author
Published
New York : McGraw-Hill, [2012].
Status
Central - Adult Nonfiction
658.872 SCHAE
1 available
658.872 SCHAE
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Central - Adult Nonfiction | 658.872 SCHAE | Available |
Description
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More Details
Published
New York : McGraw-Hill, [2012].
Format
Book
Physical Desc
xviii, 215 pages : illustrations ; 24 cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
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Citations
APA Citation, 7th Edition (style guide)
Schaefer, M. (2012). Return on influence: the revolutionary power of Klout, social scoring, and influence marketing . McGraw-Hill.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Schaefer, Mark. 2012. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. New York: McGraw-Hill.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Schaefer, Mark. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing New York: McGraw-Hill, 2012.
MLA Citation, 9th Edition (style guide)Schaefer, Mark. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing McGraw-Hill, 2012.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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