Catalog Search Results
Publisher
Routledge, Taylor and Francis Group
Pub. Date
2019.
Language
English
Description
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to...
Publisher
Routledge
Pub. Date
2021.
Language
English
Description
"Collaborative spaces are more than physical locations of work and production. They present strong identities centered on collaboration, exchange, sense of community and co-creation, which are expected to create a physical and social atmosphere that facilitates positive social interaction, knowledge sharing and information exchange. This book explores the complex experiences and social dynamics that emerge within and between collaborative spaces and...
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