Catalog Search Results
Publisher
Academic Press, an imprint of Elsevier
Pub. Date
[2018]
Language
English
Description
Psychology and Climate Change: Human Perceptions, Impacts, and Responses organizes and summarizes recent psychological research that relates to the issue of climate change. The book covers topics such as how people perceive and respond to climate change, how people understand and communicate about the issue, how it impacts individuals and communities, particularly vulnerable communities, and how individuals and communities can best prepare for and...
Publisher
Routledge
Pub. Date
2018.
Language
English
Description
"Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that...
Author
Publisher
McGraw-Hill Education
Pub. Date
2022
Language
English
Description
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economy Armed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers--"Me's"--have inverted the traditional power dynamics of retail into Metail. To put it simply, your...
Author
Publisher
Pearson Education
Pub. Date
[2017]
Language
English
Description
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today's consumer behavior...
6) Marketing to Gen Z: the rules for reaching this vast and very different generation of influencers
Author
Publisher
AMACOM
Language
English
Formats
Description
"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. This program presents a visual example of a qualitative consumer research report. It was compiled using data collected during the 'Odyssey Downunder' project upon which this series of programs was based. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. In this episode Professor Ron Hill discusses some of those issues which are constantly raised with regard to qualitative consumer research methods including: subjectivity versus objectivity, scientific integrity, the researcher's presence and ethical considerations. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. In this introductory program Professor Hill describes the scope of qualitative research together with the guiding principles and the specific issues involved in data collection, analysis and writing up of the report. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. This program provides a brief introduction to and demonstration of four DOS and Macintosh software programmes designed to assist in the coding, storage, retrieval and analysis of qualitative research data. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. In this program Professor Russell Belk describes each of the various continuums of observation from: participant to non participant, obtrusive to non obtrusive, clandestine to open and short term to long term. Professor Belk also discusses the advantages and limitations of observation as a means of data collection plus the use of visual elicitation methods. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
A video from ECU's archive of documentaries and teaching films. In this program Professor Russell Belk describes the concepts of thick description and thick interpretation and strategies available to develop them, the coding of data using the constant comparative method and concludes with hints to assist in the analysis and interpretation of data. Produced by David Crewes.
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